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Marketing professional Kelvin Bredehoeft giving insightful thoughts on The latest Sports marketing stories.

Thursday, April 25, 2013

Will Johnny Football repeat and win the 2013 Heisman Trophy?


How will 2013 be different than 2012 for defending Heisman winner, Johnny Manziel? One thing is for sure - every opposing defensive player will be have their crosshairs on Johnny, knowing what to expect and carrying a serious desire to make him pay for his adventurous antics! Coming into the 2012 season, the only talk about Texas A&M was how many years it would take for the Aggies to become even respectable and the least bit competitive in the big bad SEC. The new first-year QB would only be known as "not Ryan Tannehill"! Bottom line? Johnny Football just kind off snuck up on all of us - the Aggie nation, the national media, the team wearing the other color on game day, college football fans, and perhaps even his own teammates! Well, the element of surprise is now gone, and we do know what to expect. But, just a thought - so did Bob Stoops and the Oklahoma Sooners know what to expect, and they had a month to game-plan for Manziel and the Aggies leading up the the Cotton Bowl. Get the tux dry-cleaned and book another trip to New York, Johnny!  So, can Johnny Football win again? 

Visit 2012 Game Highlights Video  Johnny Manziel For Heisman! (You Tube video)



                                    #KBredHeismanYES                                             #KBredHeismanNO

Monday, April 15, 2013

Uniqlo comes out big at the 2013 Masters


Sunday Adam Scott became the first Australian to win in Masters history in exciting fashion on the second hole of a sudden death playoff.  Hiding behind the scenes or before your very eyes is another big winner, uniqlo a leading Japanese company that just signed Scott to a contract which is the companies first move into Golf.

Tadashi Yanai, president of Fast retailing which owns  uniqlo released this statement about the newly founded relationship: “As a company, we aim to provide clothing that meets the needs of anyone, anywhere. Given its widespread following worldwide and accessibility regardless of age, golf is a good match for us.”  Yanai founded Fast Retail and has raised up to be the largest apparel company in Asia with sales upwards of $11.9 billion. Other Fast Retailing Brand include Theory and Helmut Land, Yanai the richest man Japan with a net worth of $15.5 Billion say he hopes to quadruple sales up to $50 million.

Uniqlo also just recently signed the top ranked star tennis player to a Novak Djokovic to a 5 year deal,  adding scott now to the mix has certainly Created a buzz for the company that is a  seemly uknown brand  here in the united states. This masters win has not only been huge for Adam Scott but has also Expanded Uniqlo's brand at a rate that I'm sure president Yanai would have only dreamed of signing the 2013 Master winner just a week before the competition.


Friday, April 12, 2013

Red Bull Vlog

           
                                                Red Bull breaks into the sports business

Red Bulls creative way of getting into the sports business




Soccer, cliff diving, motocross and Flugtag yes i just said flugtag are just a few examples of how Red Bull has gotten in the sports business game. The company has used a sports business strategy that has defied traditionalism in sports marketing, rather than becoming a corporate sponsor for an event. Red Bull has decided to use team ownership and event creation to expand their brand. Red Bull has decided to infiltrate niche markets such as action sports, examples of such events  include the Red Bull Rampage and motocross exhibitions on new years.


Red Bull's second approach has been through the ownership of sports organizations such as the soccer Franchise  New York Redbulls. through this method the company has expanded the brand not only domestically but also internationally with the signing of international super star thierry henry.