Soccer, cliff diving, motocross and Flugtag yes i just said flugtag are just a few examples of how Red Bull has gotten in the sports business game. The company has used a sports business strategy that has defied traditionalism in sports marketing, rather than becoming a corporate sponsor for an event. Red Bull has decided to use team ownership and event creation to expand their brand. Red Bull has decided to infiltrate niche markets such as action sports, examples of such events include the Red Bull Rampage and motocross exhibitions on new years.
Red Bull's second approach has been through the ownership of sports organizations such as the soccer Franchise New York Redbulls. through this method the company has expanded the brand not only domestically but also internationally with the signing of international super star thierry henry.
No comments :
Post a Comment