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- Marketing professional Kelvin Bredehoeft giving insightful thoughts on The latest Sports marketing stories.
Monday, April 15, 2013
Uniqlo comes out big at the 2013 Masters
Sunday Adam Scott became the first Australian to win in Masters history in exciting fashion on the second hole of a sudden death playoff. Hiding behind the scenes or before your very eyes is another big winner, uniqlo a leading Japanese company that just signed Scott to a contract which is the companies first move into Golf.
Tadashi Yanai, president of Fast retailing which owns uniqlo released this statement about the newly founded relationship: “As a company, we aim to provide clothing that meets the needs of anyone, anywhere. Given its widespread following worldwide and accessibility regardless of age, golf is a good match for us.” Yanai founded Fast Retail and has raised up to be the largest apparel company in Asia with sales upwards of $11.9 billion. Other Fast Retailing Brand include Theory and Helmut Land, Yanai the richest man Japan with a net worth of $15.5 Billion say he hopes to quadruple sales up to $50 million.
Uniqlo also just recently signed the top ranked star tennis player to a Novak Djokovic to a 5 year deal, adding scott now to the mix has certainly Created a buzz for the company that is a seemly uknown brand here in the united states. This masters win has not only been huge for Adam Scott but has also Expanded Uniqlo's brand at a rate that I'm sure president Yanai would have only dreamed of signing the 2013 Master winner just a week before the competition.
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